Hoxton Planning & management
FINANCIAL PLANNING INTERNSHIP
The Experience:
Understanding & Shadowing
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Researched the finance industry to understand market standards, audience trends, and competitive podcast positioning
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Attended internal meetings to gain insight into business operations, workflows, and strategic processes
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Participated in planning meetings for podcast launch, collaborating on content direction and rollout strategy
CORE INNOVATION
Help launch a podcast
TECHNOLOGIES
YouTube, Video Production
THE CHALLENGE
Create a podcast that is both personable and informative.
FINAL RESULTS
Contributed to podcast growth initiatives that grew the audience to over 2,800 subscribers
Process
01
Podcast Strategy
Sat in on podcast strategy meetings focused on engaging current and prospective clients while also participating in branding and logo discussions to better understand marketing strategies within the finance industry.
02
Internal Meetings
Gained insight from internal meetings to better understand client relationships and financial industry processes.
03
Meetings with Production
Sat in on production meetings with global teams to assist with filming and editing processes.
The Challenge
Strengthening Brand Communication in Finance
The challenge was creating podcast content that remained both personable and informative while appealing to current and prospective clients.
Collaborating with global production teams and participating in branding discussions provided insight into financial industry communication, client engagement, and media strategy.
Results & Impact
Measurable Growth & Innovation.
2800+
Subscribers
Increased overall digital brand presence.
8+
SUPPORTED Internal meetings
Attended weekly team meetings to align on expectations, processes, and performance updates.
