LaunchLab
Promotions Assistant & Event Coordinator
The LaunchLab is West Virginia University’s hub for entrepreneurship, supporting students who want to build their own products or companies. As a student worker, I contributed to the backend operations of the LaunchLab:
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Managing the LaunchLab newsletter, creating and distributing content to engage the student community
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Overseeing LaunchLab social media accounts, driving brand awareness and engagement
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Promoting entrepreneurs and events
Responsibilities
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Help promote LaunchLab through social media and the weekly newsletter
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Write copy, redesigned the newsletter layout, and track engagement
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Create short videos and plan/schedule posts across platforms
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Keep content consistent with a clear framework
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Meet weekly with the team to review metrics and updates
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The Newsletter.
Monday LaunchLab News – Mailchimp Newsletter
I publish, write, and design the Monday LaunchLab News, a weekly newsletter that highlights key initiatives, events, and success stories from the LaunchLab.
Content Creation: Write engaging, concise copy tailored for the LaunchLab community.
Design & Layout: Created and implemented a new mobile-friendly and desktop-optimized layout.
Accessibility & Usability: Structured content into clear, scannable sections with strong calls-to-action (CTAs) to improve reader engagement.
Impact: Increase readability and subscriber interaction through a cleaner design and improved content strategy.
Social Media.
Social Media Management
I manage and create content for LaunchLab’s social media channels, focusing on brand consistency and storytelling.
Highlight Bubbles: Designed new Instagram highlight bubbles inspired by the LaunchLab logo to strengthen brand consistency.
Content Series: Developed The Success Story, an ongoing series featuring interviews with LaunchLab clients, showcasing their entrepreneurial journeys.
Short-Form Video: Edit and produce 30–60 second clips optimized for organic reach, highlighting client stories, events, and LaunchLab initiatives.
Consistency & Engagement: Maintain a regular posting cadence while aligning content with overall brand voice and strategy.
