When you're working with a West Virginia institution like 3 Guys Before The Game, you're not just making edits to a website, you're building a digital home for one of the most beloved sports podcasts in the state. Hosted by Tony, Brad, and Hoppy, this podcast has become a go-to destination for WVU fans who crave smart, funny, and deeply informed conversations about Mountaineer sports.
Results
13% Unique Visitors Increase
Growth in unique visitors means attracting more new or distinct users to the site, not just repeat traffic.
Social Media Presence
Overall Engagement Rate: 2.06% Instagram
Achieved AVG. of 2-3% Engagement Rate Per Post
Shop Improvements
Increased orders by 6%
SHOP page is now the most visited page on the site, surpassing the homepage. This indicates that user traffic is being directed more intentionally.
Goals & KPI's
Social media: Develop a content calendar featuring behind-the-scenes clips, merchandise showcases.
Engagement Rate: Achieve a 5% engagement rate (likes, comments, shares) per post.
Website: Conduct keyword research to identify high-traffic, low-competition terms.
Optimize on-page elements (titles, headers, meta descriptions) for targeted keywords.
Organic Traffic: Increase organic traffic by 20% within six months. (ongoing)
Unique Visitors: Increase new visitors by 10%.
Sales and Orders: Increase by 5% each month. (ongoing)
The Website.
Prominent Shop Placement: The shop link is now featured prominently in the main navigation menu, ensuring easy access from any page.
Featured Products Section: Highlights bestsellers, new arrivals, and exclusive collaborations, enticing visitors to explore more.
Simplified Layout: A clean, minimalist design with intuitive navigation ensures visitors can easily find what they're looking for without unnecessary distractions.
Responsive Design: Optimized for both desktop and mobile devices, providing a seamless shopping experience across all platforms.
SEO Optimization: Descriptions and metadata have been optimized with relevant keywords to improve search engine visibility.
The
SHOP.
While the podcast remains the heart of the operation, the shop serves as a vital extension, offering fans exclusive products that resonate with the show's ethos and the state's rich culture. The goal was to enhance the fan experience without overshadowing the primary focus on WVU sports and the podcast's mission.
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Regular Content Updates: Frequent additions of new products, collaborations, and seasonal collections to keep the shop fresh and engaging.
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Performance Monitoring: Utilizing analytics tools to track user behavior and identify areas for further optimization.
Social Media.
To maintain a consistent and engaging online presence, most social media content was scheduled using Meta Business Suite. This platform enabled the creation and scheduling of posts and stories across both Facebook and Instagram, ensuring timely and coordinated content delivery.
Weekly analyses of post-performance metrics were conducted to assess the effectiveness of content strategies. Key performance indicators such as reach, engagement rates, and click-through rates were monitored to identify top-performing posts.
