3 Guys Before The Game
This podcast has become a go-to destination for WVU fans who crave smart, funny, and deeply informed conversations about Mountaineer sports.
182.6K YouTube Short Views in Under 6 Months
Social Media
YouTube Shorts kicked off in June 2025. In roughly six months, Shorts have driven 182.6K total views, now their second leading platform.
Increased orders by 6%
Merch and Collaborationation Sales
SHOP page is now the most visited page on the site, surpassing the homepage. This indicates that user traffic is being directed more intentionally.
15% Veiw Increase Year-over-year
Podcast Episodes
Podcast episodes on YouTube have a 15% increase in total views.
13% Unique Visitors Increase
Website
Growth in unique visitors, attracting more new or distinct users to the site, not just repeat traffic.
Tracking & Reports.
Developed detailed reports and presentation decks for 3 Guys Before the Game, translating data into clear, visually engaging insights.
These materials informed strategic decisions, highlighted key trends, and supported the team in planning next steps effectively.
Focused on combining strong analytical reasoning with compelling visuals to ensure information was easily digestible and actionable for stakeholders.
The Website.
Prominent Shop Placement: The shop link is now featured prominently in the main navigation menu, ensuring easy access from any page.
Featured Products Section: Highlights bestsellers, new arrivals, and exclusive collaborations, enticing visitors to explore more.
Simplified Layout: A clean, minimalist design with intuitive navigation ensures visitors can easily find what they're looking for without unnecessary distractions.
Responsive Design: Optimized for both desktop and mobile devices, providing a seamless shopping experience across all platforms.
SEO Optimization: Descriptions and metadata have been optimized with relevant keywords to improve search engine visibility.
The
SHOP.
While the podcast remains the heart of the operation, the shop serves as a vital extension, offering fans exclusive products that resonate with the show's ethos and the state's rich culture. The goal was to enhance the fan experience without overshadowing the primary focus on WVU sports and the podcast's mission.
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Regular Content Updates: Frequent additions of new products, collaborations, and seasonal collections to keep the shop fresh and engaging.
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Performance Monitoring: Utilizing analytics tools to track user behavior and identify areas for further optimization.
Social Media.
To maintain a consistent and engaging online presence, most social media content was scheduled using Meta Business Suite. This platform enabled the creation and scheduling of posts and stories across both Facebook and Instagram, ensuring timely and coordinated content delivery.
Weekly analyses of post-performance metrics were conducted to assess the effectiveness of content strategies. Key performance indicators such as reach, engagement rates, and click-through rates were monitored to identify top-performing posts.
20% Increase in YouTube Short Growth.
Collabs.
Partnering with brands, local businesses, and community initiatives is at the heart of it. Through strategic collaborations, we've helped raise awareness, drive engagement, and bring fresh energy to events and campaigns.
