Competitive Analysis
Research
Analyzed customer sentiment and forecasted behavior trends, with a focus on Gen-Z preferences and interest drivers.
Analyzed 400+ Survey Responses
Research
Analyzed 400+ survey responses to extract insights, identify trends, and inform strategic recommendations.
$70M Budget Planning & Optimization
Media Budgeting
Strategized and drafted a $70M budget allocation plan, leveraging seasonal insights and external influences to optimize resource distribution and impact.
Pitched to 80+ Industry Professionals
Presentation
Presented the strategic plan to 80+ industry professionals and judges, showcasing insights and recommendations.
The Presenters.
I am proud to introduce the presenters behind this year’s NSAC campaign for AT&T. While we had the honor of sharing our work on stage, this campaign was truly a team effort. Our presentation represents the creativity, dedication, and hard work of around a 15-person team, each member playing a crucial role in bringing this project to life. From research and strategy to creative development and media planning, every piece of the campaign was a collective achievement.
