NFL NSAC 2026
In the National Student Advertising Competition, we were tasked with developing a campaign to help the National Football League to promote a healthier lifestyle and promote opportunites globally.
$400K
Drafted a full campaign strategy based on a provided production budget during the competition.
$10M
Tasked with allocating a $10M media budget to build a strategic advertising campaign.
13
Researched and synthesized industry data into a detailed 13-page report for campaign development.
Key Outcomes:
Plans Book
Campaign
Our main goal given in the brief was to increase health and wellness in youth. Some of our KPIs was drive increased awareness of our youth-wellness impact work, lift brand perception, drive engagement with youth-wellness programs and resources.
Our campaign connected with global audiences by centering around international festivals and travel experiences, supported through influencer partnerships and media activations.