CSide Sports Academy
CSide Sports Academy is a premier baseball and softball training facility with multiple locations throughout Pennsylvania.
Project Goals
Increase Memberships
Enhance Website Search Functionality & Visual Design
The Refined Marketing Plan
Brand Package
Where it all started...
To kick off the project, we traveled to the CSide headquarters, where we had the opportunity to learn more about the company and connect with the CSide team. During the trip, we developed brand guidelines to help refine and shape the company’s vision. Additionally, we captured photography to visually represent the brand.
By the end of Week 1, we completed:
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Brand Package
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SEO Strategy (Part 1)
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Value Propositions
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Google Business Profiles
Website Optimimization
SEO
Content
New & Existing Funnel For Customers
Conducted Part 2 of the SEO analysis, resulting in the identification of 50 targeted keywords.
The first draft of the website was completed, featuring new content and an optimized vision for a modern, user-friendly design.
Social Media Meta Ads
Targeted Meta Ads
The launch of targeted social media ads has been a key driver in increasing both membership and profitability for CSide Sports Academy. The ads generated significant engagement, contributing to a noticeable rise in interest and revenue.
Results
50 Keywords
Identified approximately 50 high-value target keywords to support SEO and content strategy.
Increased Profit
Increased profits through effective Meta Ads management and targeted campaign execution.
Optimized Website
A completely new website built with the needs of existing loyal customers in mind. We collaborated closely to strike the right balance between innovation and familiarity.
Paid Social Media Ads
We implemented ongoing ads primarily focusing on various camps and training opportunities. These were strategically targeted at both existing and potential customers.
Website Map
Council Presentation
Our 304 Marketing Team had the privilege of presenting our work to the Marketing Advisory Council of WVU John Chambers College of Business and Economics.