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As part of my final project in Marketing Research, I conducted an in-depth analysis of a local business, Coni and Franc, a boutique specializing in formal attire located in Morgantown, WV. My responsibilities included gathering insights through survey analysis and interviews. The project focused on understanding consumer behavior and identifying opportunities for growth by analyzing the boutique's approach to personalized, one-on-one appointments and customer service.
Marketing Research Final Project
Presentation
Ability to not only do the work but present and defend it with confidence.
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Received constructive feedback on both content and delivery, strengthening communication and public speaking skills.
- Presented key research findings and strategic recommendations to classmates and faculty.
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