
Google Search Ads
High Point MX - National Motocross Competition
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Client
High Point MX
Role
Ran Google Ads campaigns to promote events and drive profit growth
Goal
Managed Google Ads campaigns to meet budget goals and maximize conversions
Challenge
Managed Google Ads campaigns to target local communities, meet budget goals, and maximize conversions
Approach
Conducted 50+ keyword research analyses to improve local targeting and campaign performance
Developed audience insights to better understand client target markets and improve campaign performance
Reviewed previous campaigns to identify performance trends and optimize future marketing strategy and targeting
Configured the ads
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Results
Increased ticket revenue by $13K
Drove brand traction and achieved an 80% Top-of-Page rate through improved bidding strategy and ad optimization
Achieved a 12.17% click-through rate through optimized ad targeting, keyword strategy, and campaign refinement
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