High Point MX
High Point Raceway is renowned as one of the premier motocross venues in the United States, celebrated for its rich history, challenging terrain, and enduring legacy in the sport of motocross.
THE GOAL
Boost ticket sales and enhance event awareness for the 2025 High Point National by leveraging Google Ads to target local attendees.
Google Ads
Search Ads
Implemented a targeted Google Ads campaign. Focused on key demographics and geographic areas to drive traffic and conversions.
Achieved a Top-page Rate of 84.62%
Search Ads
Achieved a top-of-page rate of 84.62%, surpassing the industry benchmark of 80% for event campaigns, while maintaining budget efficiency.
Search interest jumped +341%
Search Ads
Achieved a significant increase in search interest, with a 341% growth, surpassing industry benchmarks for event campaigns.
Click-through rate 10.10% AVG
Search Ads
Achieving a 10.10% average aligning with the industry average for sports and recreation events, while maintaining the budget.
