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Google Search Ads

High Point MX - National Motocross Competition

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Client

High Point MX

Role

Ran Google Ads campaigns to promote events and drive profit growth

Goal

Managed Google Ads campaigns to meet budget goals and maximize conversions

Challenge

Managed Google Ads campaigns to target local communities, meet budget goals, and maximize conversions

Approach

Conducted 50+ keyword research analyses to improve local targeting and campaign performance

Developed audience insights to better understand client target markets and improve campaign performance

Reviewed previous campaigns to identify performance trends and optimize future marketing strategy and targeting

Configured the ads

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Results

Increased ticket revenue by $13K 

Drove brand traction and achieved an 80% Top-of-Page rate through improved bidding strategy and ad optimization

Achieved a 12.17% click-through rate through optimized ad targeting, keyword strategy, and campaign refinement

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