NOZ is a fictional sunscreen brand created to provide students with hands-on experience in marketing. Designed as a real brand, students work with customer personas, brand guidelines, and marketing tactics to bring NOZ to life.
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SEO
Analyzed SEO keyword research using Google Trends
Metadata
Utilized Metadata to optimize the website and visibility
Shopify Website
Used the Shopify platform to bring the brand and vision to life
Meta & Google Ads
Utilized Google Ads & Meta Ads to draft campaigns
A/B
Testing
Preformed A/B testing to help determine which version works better
Value Proposition
Crafted a value proposition used to clearly explain why someone should choose a product or service over others
Mission Statement
Defined the core purpose and goals of the business. To provide clear direction and focus
Brand Guidelines
Implemented brand guidelines to ensure consistency in how a brand is presented across different platforms and by different people.
