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Marketing Promotions Final Project
(hypothetical study)
For the final project in my Marketing Promotions class, I worked collaboratively with a group of students to design a hypothetical pop-up shop and campus event. The concept focused on fostering community engagement, increasing student involvement, and driving profitability.
Note: This project was developed purely for academic purposes and was not executed in real life.
Key Learning Outcomes:
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Created a projected budget
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Designed engaging experiential elements to enhance attendee interaction
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Developed a comprehensive promotional strategy, including digital and on-campus outreach
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Created 3 customer personas to guide branding, messaging, and event design
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Used AI tools to generate mockups and visual concepts of the event space, branding, and merch materials
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