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Client
Heven Aerotech Drones
Role
Spent 6 hours with the Heven Aerotech team learning about the industry and hydrogen-powered drone technology, followed by developing and pitching a campaign strategy based on the experience.
Goal
Our team’s assigned goal was to reach new customers by developing a campaign strategy that expanded brand awareness and connected with new target audiences.
Challenge
The challenge was not only pitching our ideas, but also supporting them with research, strategy, and a report that justified our recommendations.
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Solution
We used experiential marketing strategies and proposed hosting events at headquarters locations to engage their unique audience, which focused on government, military, and public service sectors.
Because of the niche audience, our team had to think outside the box and develop a marketing funnel that mapped how potential customers would interact with the brand at each stage of the customer journey.
Results
Delivered 4+ campaign ideas focused on reaching new customers and increasing brand engagement.
Developed industry knowledge in drone technology and gained insight into marketing within emerging aerospace and defense sectors.
Pitched campaign ideas and strategic recommendations to an audience of 20 professionals and team members.
Won first place for both campaign ideas and overall presentation delivery.
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