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ABOUT....
Project: Cafe Con Libros
Cafe Con Libros is a vibrant, feminist coffee shop that blends the art of coffee with the power of books.
The Ask....
Create a Customer Persona using a company website
Ensure that it is aligned with the brand's identity and resonates with the target market.
The Result....
Customer Persona
Empathy Map
The Why....
By creating a clear picture of the ideal customer, we can craft messaging, campaigns, and content that directly appeal to that persona’s needs, preferences, and pain points.
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ABOUT....
Project: Charity: Water
Charity: Water is a non-profit organization focused on providing clean and safe drinking water to people in developing countries. They work by funding and implementing water projects, such as wells and water filtration systems, to improve access to clean water in underserved communities.
The Ask....
KPIs:
Increase more than 2% of college student donations
Drive traffic to The Spring via organic and paid channels
The Result....
Created Content Pillars for Social Media Platforms
Drafted Paid Google Ad Champaigns focusing on Conversions
Drafted an optimized landing page targeted at the demographic
The Why....
By combining organic and paid strategies, we can increase both short-term visibility and long-term engagement, ensuring that they are reaching Gen Z both on a conscious (paid) and subconscious (organic) level. Gen Z is known for valuing community and interaction. Organic campaigns, such as interactive posts, challenges, or user-generated content, allow the brand to directly engage with Gen Z in ways that feel personal and non-intrusive.
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ABOUT....
Project: Netflix
In this specific project, Netflix aimed to expand its audience in India by tailoring its content and marketing strategies to resonate with local preferences. This involved offering a diverse selection of Indian-language shows and movies and utilizing regional marketing tactics to engage Indian viewers.
The Ask.....
Increase subscriptions In India
Group keywords & create strong ad copy
The Result....
Wrote 2 paid search headlines with optimized keywords
Tailored keywords to the target demographic
Analyzed keywords by grouping them into 3 sections
The Why....
Paid Search is a “high intent” marketing channel. Netflix has strong brand recognition so they can leverage this channel to increase subscribers in India.
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ABOUT....
Campaign Optimization
The Ask....
Calculate Cost Efficiency Metrics
The Result....
The Why....
To budget effectively, analyze campaign performance data.
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ABOUT....
NOZ
NOZ is a fictional sunscreen brand created to provide students with hands-on experience in marketing. Designed as a real brand, students work with customer personas, brand guidelines, and marketing tactics to bring NOZ to life.
The Ask...
Create an on-brand Shopify website
Draft campaigns using Meta & Google Ads
Perform SEO & A/B
testing
The Result....
Developed a website using the brand guidelines
Wrote copywriting for the value proposition, blog page & mission statement
Utilized Metadata to optimize the website and visibility
Drafted campaigns using target demographics, on-brand imagery, budget, and KPIs
The Why....
Consistent design across a website helps reinforce the brand identity, ensuring that visitors recognize and trust the brand. This includes using consistent color schemes, fonts, and logos. SEO isn't just about keywords; it also involves optimizing site speed, mobile responsiveness, and usability. These factors directly impact how users engage with the site.
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ABOUT....
Project: Bombas
Bombas is an apparel company that began by selling high-quality socks and has since expanded its product line. Bombas is committed to giving back: for every item purchased, they donate a clothing item to someone in need.
The Ask....
Create a Meta Title using keywords
Create a Met Description using keywords
The Result....
Analyzed keywords
Crafted an optimized Meta Description & Title
The Why....
meta descriptions should make site visitors want to click on products. Try to keep meta titles under 70 characters and meta descriptions 150-170.
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ABOUT...
Project: Mukti
Mukti offers authentic Indian cooking classes in Brooklyn, New York, hosted in her own home for a truly hands-on experience. She shares her passion for traditional Indian recipes, guiding students through each step of the cooking process.
The Ask....
Create a retargeting campaign based on previous website/social media interactions
Ad format should be video showcased on Facebook & Instagram
Focusing on paid advertising NOT organic
The Result....
Crafted a Meta Ad campaign with a tailored audience for the hobbies and demographics desired
Utilized the retargeting settings
The Why....
Creating a campaign targeting users who have previously engaged with social media or the website increases the likelihood of conversions from these prospects.
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ABOUT....
Project: Fresh Monster
Fresh Monster makes fun, safe, and natural bath products for kids. From shampoos to shower steamers, their playful designs and gentle ingredients make bath time exciting and stress-free!
The Ask....
Create a value proposition and homepage headline
Use AI technology to prompt
The Result....
The Why....
A strong homepage headline & value prop is critical to the success of any e-commerce site. It should, grab a website visitor’s attention and allow them to understand your brand and products quickly.
