Global career ACCELERATOR
DIGITAL MARKETING PARTICIPANT
The Experience:
Learning the Agency Way
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Collaborated with global teams to solve marketing challenges for a variety of brands through strategy, creative planning, and digital execution.
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Developed mock campaigns, pitched ideas to clients, and helped build websites tailored to each brand’s identity and audience.
CORE INNOVATION
Creating strategy for Netflix India, BOMBAS, Charity: Water
TECHNOLOGIES
Meta Ads, Shopify, Canva, Key Word Planner, Meta Tags & Descriptions
THE CHALLENGE
Faced challenges across SEO, branding, paid media, and influencer marketing while developing strategies tailored to different client goals and audiences.
FINAL RESULTS
Worked on 20+ mini projects
Process
01
Understanding the Brief
Understanding the client’s goals, challenges, and the problem we were solving was always the first step before developing campaigns.
02
Brainstorm with Team
Then, collaborating with our global team allowed us to share ideas, perspectives, and creative solutions for each project.
03
Create a Deliverable
Lastly, creating individual deliverables and presenting our solutions to the class.
SOCIAL MEDIA • WEBSITE DESIGN • METADATA • META ADS • GLOBAL TEAM • INFLUENCERS • KEYWORD RESEARCH • WEB DESIGN • AGENCY RAN • INTERACTIVE • SHOPIFY • NETFLIX • WEBFLOW • BOMBAS • RESEARCH • PERSONAS
The Challenge
Developing Business Solutions
Each brand and company had its own unique business challenge that we solved through various digital tactics.
I developed strategic plans, customer personas, websites, campaign concepts, and presentations tailored to each client.
The program focused heavily on research and hands-on application. After learning the concepts through example content and case studies, I collaborated with a global team to develop ideas, refine my own approach, and present final solutions.
Results & Impact
Measurable Growth & Innovation.
20+
mini projects
Increased overall website engagement.
1
global team
Supported 10+ client consultations and meetings.
7+
DIFFERENT COMPANY'S
Improved site integrity by reducing spam 90% through ReCAPTCHA,
MINI PROJECTS
Selected Projects
Charity: Water Campaign
Increase more than 2% of college student donations
Created an interactive quiz that connects users with someone around the world who shares similar hobbies and interests
Drafted Paid Google Ad Champaigns focusing on Conversions
Drafted an optimized landing page targeted at the demographic
BOMBAS SEO Optimization
Analyzed keywords
Crafted an optimized Meta Description & TitleS
Sunscreen Ecommerce Website
Developed a website using the brand guidelines
Wrote copywriting for the value proposition, blog page & mission statement
Utilized Metadata to optimize the website and visibility
Drafted campaigns using target demographics, on-brand imagery, budget, and KPIs
Keyword Research with Netflix India
Wrote 2 paid search headlines with optimized keywords
Tailored keywords to the target demographic
Analyzed keywords by grouping them into 3 sections
Website Retargeting Ads
Crafted a Meta Ad campaign with a tailored audience for the hobbies and demographics desired
Utilized the retargeting settings
Fresh Monster's Campaign Headline
Create a value proposition and homepage headline
Keyword and persona research
